A Google Lighthouse score is a performance rating out of 100 that an automated tool, Google Lighthouse, provides for a web page across several categories:
Performance, Accessibility, Best Practices, SEO, and Progressive Web Apps (PWAs).
Scores are color-coded as green (90–100) for "Good," orange (50–89) for "Needs Improvement," and red (0–49) for "Poor".
High Lighthouse scores indicate better user experience and are a crucial factor for website visibility and conversions, though a perfect score of 100 is challenging to achieve.
Green (90–100) for "Good," Orange (50–89) for "Needs Improvement," Red (0–49) for "Poor". ! Ungraded
NB. These scores were taken the other day and the videos scores have improved on computer but got worse on mobile
Performance On Mobile
Performance
41
Accessibility
!
Best Practices
93
SEO
50
Performance On Desktop
Performance
64
Accessibility
!
Best Practices
93
SEO
50
Follow a run through of testing your website with the page insights tool to get Google Lighthouse Scores for both desktop and mobile.
Length of video 9.15mins
An ideal page load time is between 0-2 seconds, but 3 seconds is also considered to be an acceptable score. Anything above 3 seconds increases the likelihood of visitors leaving your site.
While page speed isn’t the be-all-end-all, it is imperative to both Google and users.
Testing at different times and days the load time of your website can be very bad.
Worst page loading result - 49.01 Seconds to load !!!
There is some shift happening on certain pages when viewed on mobile, this causes the page to shift and the header titles not fitting.
The words About Us faded behind the young couple says OUT US.
Sian has a picture of burgers on one listing, photo on other.
Listing for DanG Chambers never loads (circle all the time)
The loader seems to be contributing to slow page loading.
I have been monitoring your server since the 29th August and the Relationship Counselling Kent has the most downtime of 0.15% compared to 0.8% on your other websites.
Server uptime is important for Google search rankings, as search engines prioritize reliable websites that are consistently available to users and for search engine bots.
Frequent downtime can lead to lower search rankings, reduced visibility, and a poor user experience, which signals to Google that your site is not reliable.
Maintaining high uptime is crucial for both SEO (Search Engine Optimization) and user trust.
Improving Google Lighthouse scores and page load speed before any launch is the No 1 priority.
Things like minifying CSS can be done by running WP Rocket plugin on your website and then optimising the images using an image optimisation plugin.
I have the plugin so can assist with Wp Rocket testing which once a backup is taken of your new website can be installed and run.
This will then give an accurate updated Google Lighthouse Score and I can then retest website speed test to see improvements there and see if produces any clearer definitions regarding the unrated Accessibility issues.
We all build Wordpress websites in our own unique way so I would recommend speaking to your website developer regarding the fixing of any remaining Lighthouse score and mobile display issues.
Regarding backup of your website.. Do you do regular website backups?
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There are plenty of pages with top marks (excellent work), but also things that do need working on so welcome to your no punches spared SEO report.
Shown below are SEO issues found with everything colour coded for clarity.
Heading tags help structure your website from an SEO point of view and to help visitors and search engines read your content. Headings go from H1 (most important) to H6 (least important).
Why does it matter for SEO? Headings create a hierarchy that helps Google and the other search engines understand the structure of your text on the page. Headings are considered more relevant than normal text.
No H1 On Page
51
Multiple H1's on page
6
One H1 on page
89
What are internal redirects? Redirects bring visitors from one page to the other automatically. It normally goes quite fast and visitors can only notice it because the URL in their address bar has changed.
Redirects are useful if you're moving content or changing the structure of your site. By redirecting all old URLs to the new ones, your visitors won't encounter any broken pages. Also, any SEO value of the old page will be carried over to the page you're redirecting to.
Internal links ideally should not be redirected, but directly take the visitor to the right page. That makes your website faster.
Why redirects matter for SEO Internal redirects make your website unnecessarily slow and hard to index. Too many redirects make it harder for search engines to index your page.
It's better to change your internal links to the new URL. That way your website is easier to crawl and it will load faster.
Temporary Redirects
0
Permanent Redirects
83
What is internal linking Internal links are links that point from one page on your site to another page on your site. It includes links in the menu, but also any other link that points to an internal page.
Why internal linking matters for SEO Internal linking is important for SEO. Google and other search engines use internal links to estimate the relevance of a page.
Pages without any internal links pointing to them are called orphan pages. Orphan pages are less likely to rank high in search engines.
Pages without Internal Links
9
Pages with a few internal links
0
Pages with internal links
137
What are image alt texts? Image alt texts are texts added to an image in the source code. It ca be used by search engines to better understand what an image is about.
Alt texts are also helpful for visually impaired visitors: if they can't see the image, they can use the text to understand what is in the image.
Why does it matter for SEO? Search engines are getting smarter every day, but understanding what an image is about is still challenging. Therefore, adding an alt text to the image helps search engines like Google better understand what an image is about.
Image search is an often forgotten, but very relevant traffic channel. By adding alt texts to your images, you have a better shot at ranking in image search.
Missing Alt Tags
145
All Images Have Alt Tag
1
What is a page title? The title of a page is declared in the head of the page. It's not visible on the page itself, but it is shown in the browser tab and is featured prominently in search results.
Why does it matter for SEO? A good page title is essential for SEO. Although the effects on the ranking is limited, it helps you stand out on the search results page. A good title gets you more clicks from Google.
Google will normally show the first 50 to 70 characters of your title in their search results. The page title is shown as a clickable link in the SERP (search engine results page):
Page Titles With Issue
0
Pages With Potential Issue
47
Good Page Titles
99
What is pagespeed? Page speed is about how fast your pages load, and how smooth the experience for your visitors is. Pagespeed is a technical and sometimes complex topic, but ultimately it's about giving visitors a fast loading page and a good user experience.
Why is it important for SEO? Google values fast loading pages, and gives them a higher ranking than slow pages. Of course, having relevant content is more important. But delivering a great user experience definitely helps your rankings.
Apart from SEO, a fast page with a good user experience will often also lead to higher conversion rates.
How is pagespeed measured? Google Pagespeed gives your site a rating between 1 and 100. That's the number you see in the Score column. It's recommended to get at least a score of 85.
Apart from the high-level score, you'll see the LCP and CLS score, which are two of the Web Vitals scores.
Eliminate Render Blocking Resources
48
Reduce Unused CSS
48
Reduce Unused Javascript
48
Properly Size Images
31
Minify CSS
27
Defer Off Screen Images
15
SOLUTION
A selection of the above errors can be fixed automatically using WPRocket plugin for Wordpress.
Content similarity can impact SEO by indicating potential overlaps or redundant content.
This shows the number of pages with high similarity scores, showing where content might be too similar so you can take steps to consolidate or differentiate it.
Very Similar
31
Somewhat Similar
3
A broken link is a link that no longer works. This could be because of a typo in the URL, or because the page that is linking to has been deleted or moved.
Broken links hurt your user experience and reduce the overall quality of your website. Broken internal links are especially bad, because good internal linking can help boost the importance of your pages
This needs further investigation
122
Number of pages that have a meta description that is longer than the recommended 170 characters.
4
Number of pages that have a meta description that is shorter than the recommended 120 characters.
5
Number of pages have a page title that is longer than the recommended 70 characters
7
Number of pages that have a page title that is shorter than the recommended 15 characters.
28
Number of pages that have a page title that is the same as another page.
12
llms.txt is a new, LLM-friendly markdown file that helps AI tools like ChatGPT, Claude, and Gemini understand your site better, especially when they’re answering questions about it.
Think of it as a map or cheat sheet for AI, showing:
What your site is about Where the important content is Clean, plain-text versions of that content (in .md files) This file isn’t for search engines. It’s for AI assistants trying to give accurate answers based on your content.
SOLUTION
Generating your llms.txt file is included in Yoast SEO for free. There’s no setup required, just enable it in your site feature settings and your site will be easier for AI tools to understand.
Schema markup, or structured data, is code added to a website to help search engines like Google understand the context of its content, enabling them to display richer, more informative search results called rich snippets. By clarifying data such as product prices or review ratings, schema improves a page's visibility and click-through rate (CTR) in search results, boosting its overall SEO performance.
SOLUTION
Schema SEO with Yoast SEO automatically implements the Schema.org markup that is appropriate for your page types.
Google does not penalize content solely for being AI-generated; instead, it penalizes low-quality, unoriginal, or spammy content that violates its policies, regardless of how it was created.
If AI-generated content is high-quality, helpful, original, and provides value to users, it is treated the same as human-written content and can rank well in search results.
The key is to ensure the content meets Google's quality standards and satisfies user intent, rather than simply generating it at scale for ranking purposes.
Checking text from a single page using various AI detectors produces results from 0% to 79% for the same content. So how can anyone be sure that AI even knows !!!
It was important to compare the number of pages on the test site to the original website to see if anything is missing and how they compared.
Wordpress shows 46 Posts & 17 Pages but indexing the site shows 146 .
Your original website shows 252 pages a difference of 106 pages.
The amount of pages between both sites differs greatly
Are these pages being added to the new website?
Redirects send website visitors from one page URL to another.
When you merge content, change pages or replace existing pages with different ones, your visitors could end up on a 404 page.
Since this is bad for user experience and SEO, it’s better to use a redirect.
Redirects allow you to maintain a consistent user experience and meet the searcher’s intent.
ORIGINAL WEBSITE
52
TEST SITE
0
A few redirects to add
There are 31 dead links to think about on the current website also.
Comparing both websites has shown some definate differences in both content and results.
Site Health Your current website 80% New Website 53% so changes need to be made.
Recommended Plan
1. Fix all the quick wins eg H1.page titles, meta descriptions etc.
2. A selection of the issues found can potentially be fixed using 2-3 plugins.
3. Schema and LLMS can be automated using the Yoast plugin that is currently installed.
4. Re-run Google Lighthouse
5. Contact your website developer to fix the remaining performance, mobile and accessibility issues
6. The difference in the number of pages from old website to new are a Red Flag and needs further attention so a page plan would need to be created to work out what is missing, what has been indexed, search positions of pages, what pages are being scrapped and what is being redirected as currently there is no clear route to follow using the website stats side by side.
With the current performance of your website, launching at this stage would definately not be recommended as it will under perform and likely lose rankings compared to your current website.
I hope you have found this helpful and please let me know your thoughts, comments or any questions this report might have raised?
Kind regards
Col
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